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EMARKETER

TikTok looks to boost its reputation as an ecommerce destination

Article by Zak Stambor  |  Nov 19, 2024
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TikTok looks to boost its reputation as an ecommerce destination
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Topics
Holiday & Seasonal Shopping
Retail Ecommerce Sales
Digital Shoppers & Buyers
United States

The strategy: TikTok Shop is using the holiday season to bolster its reputation as an ecommerce destination.

  • The platform’s Brand Palooza campaign features steep discounts such as up to 50% off skincare bundles from Murad and items from Ole Henriksen and Benefit Cosmetics.
  • Celebrities, brands, and creators such as Nicki Minaj and Glamlite are hosting TikTok Live shopping events.

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