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EMARKETER

TikTok takes the leads as social CPMs climb

Article by Arielle Feger  |  Nov 21, 2024
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TikTok takes the leads as social CPMs climb
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Cost per Thousand (CPM)
United States
Social CPMs Are on the Rise, With TikTok Leading the Pack (% change in US social and YouTube ad cost per thousand (CPM), Q1 2022-Q1 2025)
E-Mail ChartDownload

Key stat: TikTok’s US ad CPMs will rise 15.6% in Q1 2025, a bigger increase than CPMs on Meta, Snapchat, or YouTube, according to our forecast.

Beyond the chart:

  • We estimate the average TikTok CPM will be $7.03 in Q1, considerably lower than Meta’s rate of $12.53, the highest CPM across the platforms we track, according to our Social Ad CPMs Forecast 2024 report.
  • The gap is narrowing as TikTok matures and more ad dollars pour into the platform.

Use this chart: Marketers can use this chart to demonstrate the overall rise in social CPMs, which either requires a larger budget dedicated to social or ways to optimize spend via organic efforts.

Related EMARKETER reports:

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