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EMARKETER

Threads launches custom feeds, seeking boost amid Bluesky gains

Article by Jeremy Goldman  |  Nov 21, 2024
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Threads launches custom feeds, seeking boost amid Bluesky gains
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Social Media Users
Social Media Marketing
United States
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The news: During a high-growth period for competitor Bluesky, Meta has rolled out custom feeds on Threads to all users, allowing users to curate topic-based feeds alongside the default algorithmic “For You” feed.

  • Custom feeds can be created by searching keywords and selecting specific profiles to include, offering greater flexibility in tailoring the user experience.
  • Threads users can pin up to 128 custom feeds to their home screen for seamless access.

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