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Synchrony’s earnings reflect a middle America that’s surviving but not thriving

The news: Synchrony’s net revenues fell 2% YoY in Q2 2025, per its earnings release.

Synchrony reported declines across key card metrics:

  • Purchase volume slipped 2% YoY.
  • Loan receivables decreased 2% YoY. 
  • And average active accounts dropped 4% YoY. 

Synchrony’s consumer health indicators metrics, however, indicated some improvements:

  • The 30-day delinquency rate was 4.18%, down on the quarter (4.52%) and the year (4.47%).
  • The 90-day delinquency rate was 2.06%, also an improvement on the quarter (2.29%) and the year (2.19%).
  • And net charge-offs (5.7%) were similarly down on the quarter (6.38%) and year (6.42%). 

What’s happening: Synchrony’s numbers are improving on the quarter and the year thanks to tighter underwriting standards. 

But these numbers are still well above peers like JPMorgan Chase or Bank of America, which boast healthier consumer health metrics driven by their higher-FICO-score cardholder bases and far smaller exposure to private-label cards.  

Why this matters: Co-brand and private label cards tend to attract more credit-thin, first-time cardholders who might not be approved for a general-purpose card. 

Synchrony’s metrics provide a portal into that more embattled population within a turbulent economic climate—they’re recovering but still struggling. 

Our take: Synchrony came off of a rocky Q1 2025 but locked down significant deals over the course of Q2 that will help drive growth through the rest of the year.

All these partnerships could help Synchrony reinvigorate its volume growth and prepare for the storm of tariffs heading towards it, which will disproportionately hurt issuers backing retail, especially for lower-income, lower credit score customers. 

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

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