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EMARKETER

Warner Bros. Discovery expands global reach through NBA deal and Max Streaming Push

Article by Jeremy Goldman  |  Nov 18, 2024
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Warner Bros. Discovery expands global reach through NBA deal and Max Streaming Push
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Topics
Sports
Digital Video
Video-on-Demand (VOD)
Asia-Pacific
Latin America

The news: Warner Bros. Discovery (WBD) has secured an 11-year partnership with the NBA, resolving previous legal disputes and laying the groundwork for global content distribution.

  • The landmark NBA deal includes exclusive live game rights in the Nordics, Poland, and parts of Latin America, excluding Brazil and Mexico.
  • WBD’s TNT Sports will produce the iconic “Inside the NBA” show, featuring Charles Barkley and Shaquille O'Neal, which will air on ESPN and ABC starting with the 2025-26 season.

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