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EMARKETER

Perplexity rolls out a host of shopping features, including in-search shopping

Article by Zak Stambor  |  Nov 18, 2024
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Perplexity rolls out a host of shopping features, including in-search shopping
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Topics
Ecommerce Sales
Shipping & Delivery
Artificial Intelligence (AI)
United States

The news: Perplexity dove headfirst into ecommerce with a new feature that lets Pro subscribers buy products without leaving its search engine—along with several other shopping-related elements aimed at shoppers and merchants.

Here’s how it works: US-based Pro members can click a “Buy with Pro” button in search results to place an order using saved shipping and billing information. (Perplexity will redirect users to a merchant’s website to complete their purchase if Buy with Pro isn’t available.)

Items bought via Buy with Pro receive free shipping. Perplexity currently isn’t taking a cut of orders placed via Buy with Pro, per The Verge.

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