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EMARKETER

Nordstrom relies on genAI to boost holiday sales

Article by Rachel Wolff  |  Nov 18, 2024
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Nordstrom relies on genAI to boost holiday sales
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Topics
Artificial Intelligence (AI)
Holiday & Seasonal Shopping
Mcommerce
United States

The news: Nordstrom pushed a series of generative AI (genAI) updates to its mobile app to enhance the holiday shopping experience and stay relevant with consumers.

The new features include:

  • Trend reports, which use genAI to uncover and showcase the most relevant fashion and beauty trends

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