Media Buying


As Midterm Elections Heat Up, Ad Spending Rises

Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.

Late Payments in the Ad Tech Space Are Increasingly Common

Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late.

Amazon Is Now the No. 3 Digital Ad Platform in the US

US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.

In the latest episode of "Behind the Numbers," we put Facebook to one side for a second and discuss the other social platforms. How has a dip in user growth affected Snap’s ad revenue potential? What’s behind Twitter’s rebound? And how much money does Pinterest make from digital advertising?

How RTB 3.0 Will Change Ad Tech

Jim Butler, co-chair of the IAB Tech Lab OpenRTB Working Group, spoke about how a new spec will bring more clarity to programmatic bidding.

Most Apps Get Deleted Within a Week Of Last Use

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

How Bid Shading Is Changing Programmatic Auctions

Adam Soroca, head of the global buyer team at Rubicon Project, spoke about how advertisers use bid shading to mitigate the difference in prices between different types of programmatic auctions.

Podcast Upfront Spotlights Fast-Emerging Advertising Market

Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million.

Who's Responsible for Brand Safety?

Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.

eMarketer Lowers Snap Ad Forecast

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.

Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing

Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why.

In Two Years, Users in Canada Will Spend More Time with Mobile than TV

In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.

Why Marketers Use AI for Audience Targeting

So far, targeting and audience segmenting are among the most common uses for the emerging technology.

Some Marketers Are Cutting Back on Third-Party Data

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

More than 60% of UK Media Ad Spending Is Digital

Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.

In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.