Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.
The line between digital out of home (DOOH) and connected TV (CTV) advertising is blurring as advertisers invest in small-screen formats at gas stations, in bars, on transit, and everywhere in between.
US ad spending is projected to grow 6.8% next year, surpassing $400 billion, according to EMARKETER’s forecast. Despite robust ad spending growth, AI tools, advancements in attribution, and cautious consumer behavior will add complexity for the latter half of 2024.
New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.
Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast.
Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.
US upfront TV ad spend will decline this year by 2.5% and again in 2025 by 4.5%, marking three years of decline, per our May 2024 forecast.
TikTok’s top brands pulled back spending after ban signing: Ad spend growth slowed in the month after the ban was signed, and major retailers like Target reduced spend.
Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.
The layout of Google SERPs is changing. They still show sponsored results but not always at the top. And when AI Overviews are shown in results, ads can appear alongside organic references. A strong organic approach will be critical to search marketers as they navigate this shift.
CTV's rapid growth brings brand risks: Rigorous vetting and monitoring are essential to maintain trust in the new advertising landscape.
Last year, Adalytics reported that Google misplaced 80% of video ads. Google contested the report, but concerns about ads showing up in places advertisers don’t want them to persist.
TV accounts for 54.8% of US Black consumers’ weekly time spent with media.
YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming’s market share with nearly 25%.
OOH ad spending has recovered from the pandemic and will continue to grow steadily.
Made-for-advertising (MFA) websites, which run programmatic ads but lack quality content or engagement, account for just 2% of unique websites, but are drawing in as much as 11% of total open programmatic ad spend worldwide, according to October 2023 data from Pixalate.
Advertisers will increase their spend on US retail media search ads every year of our forecast period in 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast.
Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.
US omnichannel retail media ad spend will hit $129.93 billion in 2028, according to our forecast, up from $54.85 billion this year.
Live programming’s appeal lies in its real-time nature, higher engagement, and communal viewing experience, making it ideal for advertisers. By using programmatic tools and multiscreen campaigns, brands can effectively reach diverse audiences across various live events like the Super Bowl and the Olympics.