Nike topped EMARKETER’s apparel rankings in August as scale, publisher credibility, and wide assortments continued to favor legacy brands.
Partnerships with athletes can help the app capture sponsorship payouts and expand its reach.
What chatbots surface about a product can matter beyond the visibility brands pay for.
AI agents could weaken retail media data and ad exposure, pushing brands to rethink their Amazon strategies.
Dress-code changes and training investments are meant to improve service and support discovery.
Low admission pricing and promotions show retailers how to draw traffic without blanket discounts.
Small advertisers are flooding connected TV (CTV). Media data shows brands spending under $1 million per year on CTV platforms are increasing, opening TV advertising to buyers who could never afford it. That shift is reshaping performance marketing as AI disrupts traditional channels like search and social media. "The environment is perfectly tailor-made for exactly this to happen," said Matt Collins, vice president of product marketing at MNTN, during EMARKETER's Future of Digital summit this week. "Digital infrastructure allows for precision of audience targeting and measurement, to be able to give advertisers a very clear read for budgets that are very deliberate."
The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to checkout on consumers’ behalf. Shoppers aren't ready to give up control, and AI may actually be adding complexity to their journeys, according to EMARKETER principal analyst Sky Canaves, speaking at the EMARKETER Future of Digital summit this week.
Cross-border transfers can deepen customer ties, but reach, speed, and pricing will matter.
Consumers increasingly treat beauty, health, and wellness as one spending category, reshaping how retailers merchandise and sell.
Peer influence and brand sharing have grown, while 85% of loyalists still favor multiple brands.
On and Li Ning use equity and category ownership to pull athletes away from Nike.
The feature targets Gen Z and affluent consumers while giving cardholders another reason to keep spending.
Retail media can reveal more than campaign performance. Insights into how consumers discover, consider, and purchase can help marketers identify where demand is forming and where to invest next.
Traffic remains depressed despite the outbreak's official end, underscoring how difficult it is to rebuild trust.
Purchase limits and merchant rules could ease fears about handing shopping decisions to AI agents.
This increases the risk that misinformation could influence decisions about starting, changing, or stopping birth control.
Marketers can spot overcrowded inventory while preparing for AI search to disrupt web advertising.
Matching neobank features isn't enough to reverse the attrition, but AI can help these FIs differentiate their support.
Airlines are cutting capacity, which could lift fares and squeeze price-sensitive travelers.