Walmart Connect is expanding its audience data offering into YouTube streaming inventory through Display & Video 360, allowing advertisers to target Walmart audiences more precisely while tying campaigns back to shopping behavior and sales outcomes.
Some patients forgo care after AI advice, creating health risks and urgency for provider-backed tools.
New creative role aims to translate trends into sustained shopper interest.
As rivals gain ground, the chain refreshes nearly every part of the experience.
More pricing clarity and eager shoppers could set the stage for strong spending.
Consumers are increasingly using AI chat to explore purchases before they ever reach a search engine. Those conversations are creating a new layer of intent signals that marketers have only begun to tap into.
In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
As agentic commerce reshapes retail, it forces brands to rethink everything from product discovery to purchase completion.
ChatGPT remains one of the web's most-visited destinations, but AI users are becoming increasingly platform-agnostic. New traffic patterns reveal how competitors are attracting a growing share of attention.
Banks want recurring fees, but customers must see benefits that free accounts can't match.
Credit unions are leaning into cash prizes to earn attention.
Walmart+ and Lowe’s use lifestyle perks to stay top of mind.
From Home Depot to Wayfair, retailers hunt for growth beyond home sales.
The retailer is front and center in NBCU’s latest shoppable TV experiment.
Outlays are set to increase 11.4%, proving key moments still unlock wallets.
Being embedded within banking apps will be a double-edged sword; unbanked migrants can’t access it.
Phone plans and HYSA follow the fintech blueprint for app and ecosystem stickiness.
Auto industry TV ad spend plummets: A 32% drop in May reflects high consumer costs and a focus on sports inventory.
Store inefficiencies are getting worse, not better, meaning retailers must be more careful than ever with deploying store intelligence technology.
A chatbot orders meals and groceries, betting prompts can beat browsing.