Prime Big Deal Days will spotlight exclusive products, grocery savings, and AI features as retailers compete for early holiday spending.
India’s quick-commerce gains could inform Amazon’s US and Europe strategy.
HYSAs and AI payroll could attract SMBs, but banks can counter with in-person support.
Old Navy Sport aims to strengthen the retailer’s authority in a competitive category.
David's Bridal faces a unique retail challenge: if everything goes according to plan, the core customer only needs the service once.
Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to EMARKETER's June 2026 forecast. As the channel becomes a core part of marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce media outlook: What industry leaders see ahead," our analysts and industry leaders give their thoughts about the capabilities brands should prioritize today, the consumer behaviors that will shape tomorrow, and what it will take to succeed as commerce media becomes a permanent pillar of the media mix. Sarah Marzano, a vice president and principal analyst at EMARKETER covering retail and commerce media, told us about the biggest misconceptions of the channel and where marketers are most confident in it.
Their broad reach makes authentic partnerships and product-focused content vital for brands.
In-store experiences and ChatGPT shopping aim to meet customers wherever they choose to browse and buy.
Foot traffic and dwell time in malls is growing as malls evolve their tenant mix.
Better mobile experiences can curb switching, but rewards, credit limits, and bonuses still matter.
Slower sales and discount pressure could test how long shoppers will pay up.
Higher production and transportation costs are forcing brands to weigh price increases against protecting share.
Brands can test one-on-one engagement, but access to valuable intent data remains unclear.
46% of US likely EV buyers say reduced fuel costs motivate their purchase, compared with 35% who point to environmental impact, according to an April survey from MRI-Simmons.
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with its social media counterparts, and whether there’s more reason to be optimistic or pessimistic about Reddit’s future ad revenue growth. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Working with Looma, the retailer is using digital screens to support shopping rather than interrupt it.
Shop the Scene links viewing and buying, adding organic commerce value to product placements.
Shoppers are moving to Amazon, Costco, Aldi, and Trader Joe’s, forcing grocers to sharpen their value story.
Blocking risky transfers protects funds, and clear explanations can protect customer loyalty.
Retailers are opening fewer locations and choosing sites that can drive sales, loyalty, or brand awareness.