Reddit’s consideration play: As buyers seek trusted peer input, exclusive data shows that Reddit offers brands a chance to influence decisions before purchase.
Live sports keep delivering: But record audiences and billions of ad impressions are making premium rights harder to secure—and costlier.
Consumers continued spending in May despite higher prices and fuel costs.
This time, the spotlight is on its advertising business.
Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.
A second failed store partnership puts pressure on diversification efforts.
Episodic content tests whether branded storytelling can capture shoppers’ attention in stores and drive incremental sales.
Issuers need to refine their intro cards or lose these consumers to fintechs.
Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.
Yum Brands sells the chain after years of competitive erosion.
Chase’s European expansion could force rivals to improve digital banking, rewards, and savings offers.
New infrastructure will help merchants but doesn’t solve customer trust concerns.
Expanding into European dining platforms makes Resy more useful for US travelers and Europeans.
Limited merchant acceptance will stymie the wallet’s attempts to expand.
With domestic demand weakening, companies are chasing growth in the US and other international markets.
Lawsuit targets serving-size tactics as shoppers scrutinize nutrition labels.
Nutrition information is earning more attention at the shelf, making front-of-pack labels a stronger influence on purchases.
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine.
There’s no hard and fast rule for when to invest in new technologies, said David Cost, Chief Digital Officer at Rainbow Shops on a recent “Reimagining Retail” episode.
The tie-up with the Knot could open up a large volume opportunity for the P2P player.