Local inventory data can sharpen media allocation when paired with pricing, shopper, and retailer insights.
Replacing physical wallets and now keychains can deepen engagement and give providers more user insights.
China-made sneakers could challenge perceptions of craftsmanship and value as the brand works to revive sales.
Being an early mover personal finance app/LLM integrations gives Experian an early opening to shape AI discovery.
In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the calendar. How can seasonal moments help brands identify where new growth opportunities may be emerging? And what audience, motivation, or shopping insights can you carry forward into future campaigns and longer-term strategy? Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Arielle Feger and James Gourde, Senior Director of the Partner Solutions Group at Roundel. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Merchants can manage rival marketplace orders, listings, and fulfillment from one dashboard.
Some 69% of US consumers plan to use AI while shopping this holiday season, according to Impact. Finding deals, comparing prices, and summarizing promotions tied as the top use cases. Shoppers also plan to use AI for product recommendations, review summaries, and local inventory checks.
"If you do not have a gaming strategy, it's clearly too big to ignore now," Charles Hambro, CEO and co-founder of GEEIQ, said at EMARKETER's Future of Digital summit last week. "But you should not get bamboozled by 'Oh my god, we're gonna build unbelievable worlds.' Be very, very self-disciplined with regards to what are my CPMs for this audience." Nearly 60% of US consumers will be digital gamers this year, according to EMARKETER's forecast, yet only 2.4% of total digital ad spend in 2026 will go to gaming. It's a delta that represents both a significant opportunity and a cautionary tale for marketers who rush in without proper measurement frameworks.
Consumer demand is notable even without insurance coverage, but wider use could add diagnostic work for providers.
AI shopping agents are becoming a bigger part of how consumers discover and compare products. As the holiday season approaches, brands are rethinking how product information needs to work for AI as well as human shoppers.
The partnership adds CTV inventory and stronger campaign tools as advertisers demand more from retail media networks.
Walmart, Sephora, and other partnerships let users delegate shopping, testing their willingness to hand AI more control.
Retailers must offer terms that limit costs without making high spenders abandon the purchase.
Synced business details can capture high-intent shoppers as search fragments across maps and AI.
Premium Boost uses rates to strengthen checking, savings, and wealth relationships.
Subscription benefits could lure younger switchers, but serving 9.6M customers may prove costly.
Realize ID can clarify fragmented journeys, but blind spots in major AI platforms limit its reach.
Cards that reward essentials can leave more room for hobbies while building top-of-wallet loyalty.
Inflation-adjusted back-to-school spend has fallen to $557 per child in 2026, wiping out the entire pandemic-era run-up and landing just $38 above 2019 levels, according to a May survey from Deloitte.
TikTok Shop's rapid growth is attracting prestige retailers who are now making the leap onto the platform.