In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.
To help shoppers search more quickly and efficiently, Google has revamped Google Shopping, using AI to deliver more relevant, personalized information, product listings, and deals.
“The promise of a way better consumer experience is here. The promise of real personalization is here,” said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.
"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.
Affiliate marketing is evolving, driven by diverse partners like influencers and tech providers, broadening its scope beyond traditional ROI and measurability. As marketers move away from big tech, the channel's flexibility and control are increasingly valued for driving growth and customization.
Google ads puts an 11-year expiration date on data: The move is an attempt to appease cautious advertisers and address regulatory concerns.
Their data is consistent with what other major US credit card issuers reported, suggesting the credit card recovery is still a ways off
The card will expand Barclays’ presence in the US credit card industry and help diversify its card volume
The stalled housing market drove True Value to file for bankruptcy: The hardware store brand plans to sell substantially all of its operations to rival Do It Best.
Though most experienced drops in profit, big banks’ investment banking income helped them beat analysts’ expectations.
Hispanic Heritage Month campaigns honor Latino culture: Brands like MLB and T-Mobile pay tribute, but year-round engagement remains key.
Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.
US B2B digital ad spend will increase by 14.9% this year to reach $18.34 billion, per our August 2024 forecast.
LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.
Drugstores’ decline is hurting the US beauty market: Both Coty and L’Oréal linked the sector’s challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.
Abridge reels in another $250M: The AI medical scribe market is heating up, but a market correction is likely forthcoming. Here’s why.
nternal studies revealed compulsive TikTok use harmed mental health and disrupted users’ responsibilities like sleep and school, intensifying legal battles against the platform.