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LinkedIn bolsters video and event marketing, while adding AI campaign creation tool

Article by Jeremy Goldman | Oct 15, 2024

The news: LinkedIn is announcing a bevy of initiatives, including the rollout of Accelerate, Live Events ads, and more.

Accelerating ads: LinkedIn is globally releasing Accelerate, its AI-powered campaign creation tool, expanding support for all objectives and new ad formats including document ads and video. This comes after an initial expansion in June.

Accelerate uses AI to generate product descriptions, audiences, and creatives based on a provided URL, streamlining the campaign development process for advertisers.

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