7-Eleven to close nearly 450 North America stores as it struggles to adapt to shoppers’ shifting c-store habits: The retailer is also investing in digital and loyalty programs and improving its food options to win back customers.
On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.
The ad industry responds to the FTC’s call for regulation: Ad groups have had a heavy hand in shaping US privacy regulation, but bigger changes loom.
With Swarm, AI agents can govern themselves and each other, raising concerns about job displacement and unchecked decision-making.
Firefly’s new genAI tools bring short-form video creation to users, but limited output abilities raise questions about practicality and industry adoption.
Zoom’s and Beyond Presence's AI avatars promise hands-free attendance, though the potential for deepfake misuse looms large.
As companies like Google and Microsoft expand power-hungry AI models, there’s an opening for startups to provide sustainable data center solutions.
On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.
On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
69% of consumers worldwide say email is their preferred communication channel with brands, according to a June 2024 survey from Emarsys. Email was followed by SMS/MMS, at 53%.
Consumers are cautious with their spending, so retailers must maximize every interaction in the purchase funnel. Here are three ways retailers may be leaving money behind, and what you can do about it.
Three themes echoed throughout Advertising Week New York this year: Third-party data is harder to get, the creator economy is growing, and marketers face more pressure to prove ROI. Here are some of the most common—and controversial—trends from the event.
OpenAI has released o1-preview, its first AI model with reasoning abilities, giving marketers a glimpse of what the next evolution of AI tools could offer.
PayPal Ads offers unique ad targeting via transaction data: Access to PayPal’s 400 million users aims to transform digital advertising for small and medium-sized businesses.
Retailers are turning to targeted marketing instead of markdowns to improve sell-through and profitability. This proactive approach, known as margin accretive marketing (MAM), helps optimize inventory and preserve brand value during key shopping seasons.
Meta introduces new brand safety tools: Brands can now mute comments and block profiles on ads.
First-party data takes center stage in marketing's future: As third-party cookies phase out, brands are leaning into AI and first-party data to create personalized, privacy-compliant advertising solutions.
While conditions are improving, the warning signs haven’t gone away completely
India’s festive season kicks off on a high note: Strong early spending is a promising sign for brands like Apple and Amazon India that are investing heavily in the rapidly growing market.