The Roku Channel takes first place in value among free ad-supported TV services. Among US users of these services, 84% said it provides excellent or good value. The CBS app holds the No. 2 spot, cited by 80%.
Shein’s expanding its US distribution centers in an effort to expand its American market. That’s good news for US customers, who currently wait up to 15 days for deliveries from the Chinese brand.
Railsr has become the latest embedded finance firm to raise money, netting $46M.
He wants to create the US version of WeChat. Twitter can help him do this, but there could be regulatory hurdles ahead.
The days of clipping coupons from booklets are long gone. Coupons, like so many other paper-based products, have gone digital. Retailers are focused on streamlining the savings experience for consumers to foster brand loyalty and punch up sales.
Hispanic consumers make up over 18% of the total US population, which equates to about 62 million people, according to the US Census Bureau’s most recent American Community Survey.
The neobank is reportedly on the verge of a $100M raise ahead of a planned IPO.
On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds. For the video interscroller format, that figure is 3.0 seconds.
Telehealth exposure helps patients stay attentive to their care: We dive into study findings comparing the quality of in-person care with virtual and analyze how the rosy results for telehealth could impact future policies.
A West Health-Gallup report shows citizens rate their healthcare system as C+ at best. We unpack the grades for access, cost, equity, and quality.
Google Cloud’s $100B opportunity: Data residency and sovereignty in regions like Africa, Latin America, Southeast Asia, and Greece could be Google Cloud’s competitive advantage in its pivot to a network provider.
Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.
The asset manager’s renamed division will be charged with managing critics from the political left and right.
US consumers lost an estimated $440 million in Zelle fraud and scams, and Sen. Elizabeth Warren wants regulators to take action.
Ahead of its third-quarter earnings, Meta has expanded its ad offerings for Instagram, Messenger, and Reels.
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
On today's episode, we discuss the key factors that agencies need to be considering today, how agencies should be thinking about new ways to get in front of consumers that value short-form content, and where we see agency-brand relationships trending over the next five years. Tune in to the discussion with our guest host and vice president Marissa Coslov and analysts Dave Frankland and Paul Verna.
Retailers are realizing their stores are monetizable media assets: In-store digital media can help brands reach and influence consumers at scale in brand-safe, contextually relevant environments.
Geico’s marketing layoffs should worry advertisers: The ad industry is unprepared for consumers’ shift to digital channels, and marketers are rethinking everything.