ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Consumers want AI to speed up discovery

Article |
 Jul 18, 2025

2025 retail predictions: Mid-year reality check

Article |
 Jul 18, 2025

How AI could reshape the future of advertising agencies

Article |
 Jul 18, 2025

How healthcare providers and marketers can reduce the risk of patient no-shows

Article |
 Jul 18, 2025

Tariff costs will be lower than expected for Abbott and Johnson & Johnson

Article |
 Jul 18, 2025

Menopause hormone therapies should drop black box warnings, FDA panel says

Article |
 Jul 18, 2025

Criteo rolls out retail media auction tech, self-serve ad expansion

Article |
 Jul 18, 2025

How consumer behavior is evolving for the holidays in 2025

Article |
 Jul 18, 2025

Budgeting tools could be surprisingly strong Gen Z acquisition tactic

Article |
 Jul 18, 2025

Amex earnings buoyed by wealthy cardholder spend, increased card fees

Article |
 Jul 18, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Big Tech’s AI energy crisis continues but creates an opening for sustainability startups

Article by Grace Harmon  |  Oct 14, 2024
Download
Big Tech’s AI energy crisis continues but creates an opening for sustainability startups
Share
Topics
Artificial Intelligence (AI)
US

The news: Data center infrastructure is exploding as server and cloud-computing needs rise, causing environmental impacts.

Big Tech giants are even turning toward nuclear energy to support power-hungry AI models.

Some tech leaders say that AI and data center investments should continue despite the effect on their companies’ sustainability goals.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account