Earlier this year, Best Buy partnered with CNET to expand advertisers’ reach among high-intent shoppers. This is a part of a larger trend where retail media networks (RMNs) team up with outside partners to expand their ad capabilities.
Retail media measurement is more important than ever.
TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.
Since the pandemic, online ordering and delivery have become table stakes for the grocery industry. Retailers like Albertsons have begun to develop tools and capabilities that provide added value for customers, focusing on creating a more convenient experience. “Consumers think about food 226 times a day, that’s a lot of cognitive load,” said Jill Pavlovich, senior vice president of digital shopping experiences at Albertsons Cos. “So we want to take the experience from a transactional one to a helpful set of tools that can help people manage this.” Albertsons leveraged customer data to identify areas for improvement across its website and mobile app.
Netflix’s US ad revenues per ad-supported viewer will fall from $70.44 this year to $59.67 by 2026, according to our forecast.
In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
As consumers increasingly cut the cord, connected TV (CTV) has emerged as a key platform for advertisers, with US brands expected to spend over $28 billion on CTV in 2024, according to EMARKETER. CTV’s performance-driven features, like precision audience targeting and detailed reporting, are transforming TV advertising and making it accessible for businesses of all sizes.
Traditional search—which excludes retail media search—will claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.
Walmart’s automated warehouses enable it to do twice the work with half the staff: Those gains are creating more capacity for third-party sellers, and putting the retailer on track to hit ecommerce profitability in two years
How streaming services are adapting to Amazon’s shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.
It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey
Although linear TV can’t be dismissed just yet, and CTV has a ways to go before claiming its crown, here are three key 2024 milestones that attest to its growing ad power.
On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.
Sponsored content will account for $8.14 billion in US creator revenues this year, up from $5.12 billion in 2021, per our March 2024 forecast.
Here’s what you need to know about the NSS score, along with best practices on how to implement it.
On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Not all assumptions about how Gen Z consumers shop are correct. While it’s true that they’re motivated by sustainability, they’re also limited by their budgets. It may be difficult to earn their loyalty, but they still have brand affinities. Here are four assumptions about Gen Z and whether there’s any truth to them—straight from members of Berns Communications’ Z Suite network of Gen Z consumers.
Instagram won’t change its ad plans unless usage drops: The app is testing ads in stories, a high-engagement placement that could be here to stay.
Collective TV integrates CTV and retail media: Albertsons' new platform offers advanced ad solutions, driving digital video ad growth through shoppable content.
Many acknowledge AI tools can help with specific needs, but they still don’t want to give it unlimited access to their data.