With millions of views on social media, celebrity endorsements, and even a scandal under its belt, Olaplex is primed for the spotlight.
Inflation gives Walmart a chance to shine: The retailer’s emphasis on value and low prices is attracting both low- and high-income shoppers and enabling it to retain grocery dominance.
Apple’s return to office could kickstart industry mandates: Companies are heading into their busiest quarter, requiring all hands on deck. Job uncertainty could complicate employees’ shift from remote to office work.
On today's episode, we discuss the most pressing questions related to The Walt Disney Co.'s streaming platforms: what should we make of the recent price increase announcement, will Hulu soon become a tile within the Disney+ app, and what is the significance of Disney+ expecting to sign up fewer subscribers in the future? "In Other News," we talk about whether streaming will save sports or kill it and why folks are more likely to put TV subscriptions on the chopping block. Tune in to the discussion with our analyst Ross Benes.
Smart TVs are staring down a very different landscape: Hardware sales will recover this year as the industry addresses concerns about miscounting ads.
For years, small banks have handled deposits for large crypto firms. Their experience offers lessons to big banks that now want in.
Max Levchin said the company’s underwriting process and business model would help it withstand a financial downturn.
Maps are a safe space for Apple’s ad expansion: Apple has a low share of this market and can point to competitors that already sell map ad space.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how consumers take sustainability values into account when choosing a product, why it's hard to figure out if a brand is sustainable, and how susceptible consumers are to greenwashing. Then for "Pop-Up Rankings," we rank the biggest opportunities for retailers surrounding sustainability. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Walmart’s latest earnings showed inflation is still making an impact but not as big as analysts expected.
US banking digital ad spend will hit $13.54 billion in 2022, up 20.4% year over year. Growth was even faster in 2021, when banks anticipated an upswing in consumer spend. In the coming years, growth will decelerate but remain in the double digits.
Meditation app Calm laid off 20% of its staff, including marketing employees. We detail why advertising costs are becoming difficult for health tech companies to maintain.
Amazon and CVS Caremark are among the top online pharmacies as consumers look to save time and money on their meds—which will outlast the period of economic uncertainty.
Network security on high alert: Security spending is rising as cyber threats and ransomware become more sophisticated. SMBs are most vulnerable yet most likely to cut expenses.
This matchup, along with Western Union’s recent deals, brings new financial opportunities in places they’ve never been before.
The card network is said to have started automatically enrolling merchants in its BNPL program. But some providers have financial concerns and have opted out.
Walmart courts affluent audiences to make up for shoppers trading down: But the retailer’s attempts to grow its Walmart+ membership base look increasingly desperate.
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media. In order to focus on authenticity, US social media marketers are most inclined to hire creators for educational content, testimonials, and product unboxings, which allow followers to learn and discover alongside their favorite influencers.
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024. This is nearly triple the 2020 figure of $20.81 billion and represents a compound annual growth rate (CAGR) of 30.9% in that four-year span.
Influencer marketing has a disclosure problem: The Crypto market in particular has seen top creators push what turned out to be scams, costing followers millions.