OOH ad spending has recovered from the pandemic and will continue to grow steadily.
“The speed of the technology is moving so fast that waiting on the sidelines is not an option,” Upwork CEO Hayden Brown said at Tech Brew’s “Onboarding Your Favorite New Coworker: AI” event this week.
Consumers spend cautiously as inflation perceptions, higher debt payments hurt confidence: But we expect retail sales growth to be healthy as buying power recovers.
WPP hopes to counteract in-housing trend with an AI studio: The agency’s partnership with Nvidia has created a text-to-video product for marketers tied to its data insights.
For several years in a row, the four largest US P&C insurers have cut ad spending, leading to a steady decline in TV ad impressions.
Albertsons, Costco, and Instacart are enhancing their retail media offerings. TikTok Shop reached a $1 million livestream. And three-time consecutive first place winner Walmart is developing immersive ways to shop and catering product lines to younger shoppers. Here’s our Unofficial Most Interesting Retailers List for June 2024.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?
Made-for-advertising (MFA) websites, which run programmatic ads but lack quality content or engagement, account for just 2% of unique websites, but are drawing in as much as 11% of total open programmatic ad spend worldwide, according to October 2023 data from Pixalate.
Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it.
Amazon to launch budget marketplace to compete with Temu, Shein: The retailer is copying their playbook—complete with cheap products and longer delivery times—to stay ahead in the ecommerce race.
While intermediaries’ share of ecommerce sales (grocery or otherwise) will remain relatively flat for the next couple of years, they’re still a long-term threat to traditional retail. But there’s an opportunity for retailers to use intermediaries’ strategies against them.
The number of AR users will surpass 100 million next year and reach 116.0 million in 2028, per our forecast.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Toys R Us offers a high-profile use case of AI video: The toy brand made an ad with OpenAI’s Sora tool, riling creatives.
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
Advertisers will increase their spend on US retail media search ads every year of our forecast period in 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast.
Gen Alpha is “very savvy when it comes to brands,” said Dani Mariano, president of Razorfish. But the young generation has different attitudes toward technology and learning than their older counterparts. They’re open to learning from brands, especially when creators are involved. And they’re eager to interact with others, both on and offline. Here are five key stats from Razorfish’s recent report on Gen Alpha.
Private label sales are growing as consumers seek cheaper alternatives to national brands, but price isn’t the only reason.
Supply chain headaches mount for retailers: Disruptions in the Red Sea are driving up shipping rates and creating backups at key ports.