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The news: Instagram launched a feature that allows users to add songs from posts and Reels directly to their Spotify library with a single tap. The feature is being rolled out globally for both iOS and Android users.

How it works: After a user links their Spotify account to Instagram, they can access an audio preview page by tapping the song name in posts with music. Saved songs appear in users’ “Liked Songs” playlist and “Your Library” tab on Spotify.

Why it matters: Short-form video platforms have become significant drivers of music discovery across demographic groups and regions.

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Instagram rolls out Spotify integration feature

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