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EMARKETER

Blumhouse partners with Meta to test film industry’s feelings about AI

Article by Grace Harmon  |  Oct 21, 2024
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Blumhouse partners with Meta to test film industry’s feelings about AI
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Movies
Artificial Intelligence (AI)
US

The news: Blumhouse Productions is partnering with Meta to use its Movie Gen text-to-video AI tool.

  • Movie Gen, which isn’t publicly available, can generate video clips up to 16 seconds long.
  • Blumhouse will test the tool for a series of short films meant to field feedback from the creative community.

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