A shakeup at the top of Google’s ad business: The head of search and advertising will step down as the company faces its greatest regulatory challenge yet.
Co-brands can be a valuable loyalty and revenue driver for merchants, and there’s plenty of room for them to grow
We explore key takeaways that can help banks stay competitive despite rising costs.
Amazon, Temu, and other marketplaces sold toys that failed EU safety standards, investigation finds: That could open the retailers up to stricter regulatory oversight.
With privacy and blocking policy uproar at X, Bluesky continues to thrive, positioning itself as a strong competitor in the social media landscape.
UK retail sales rose unexpectedly in September, thanks to the new iPhone and Oasis: Back-to-school shopping and entertainment spending boosted demand for non-essential items, although poor weather and consumer caution dented supermarket sales.
Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.
Nestlé and P&G have diverging views of the US consumer: While P&G’s customers are happy to shell out for premium, effective products, Nestlé is losing ground to private labels.
Bad actors flood the GLP-1 weight loss drug market: Until the cost of branded GLP-1s drops, illegal online pharmacies advertising falsified versions of the drugs will keep lingering.
Adults over 50 don’t trust online sources of health info: Health and pharma marketers must re-establish credibility with older patients who are skeptical of what they see online.
CVS Health replaces CEO Karen Lynch: With its insurance arm, Aetna, failing to meet investors’ expectations, CVS’ decision to appoint a longtime pharmacy benefit manager exec as CEO could be just what the doctor ordered to start turning its financial fortunes around.
The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent EMARKETER webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,” our analyst Ross Bones explained the top trends in CTV viewership and ad spend.
Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.
Despite soaring profits, it continues layoffs to streamline operations in key divisions like WhatsApp and Instagram.
"Joker" sequel flops: Warner Bros. faces $150M to $200M loss as film falls short of expectations.
The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.
OpenAI’s fundraising and Microsoft’s search for AI alternatives suggest a growing divide as their once-symbiotic relationship faces competition and regulatory scrutiny.
On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.
TikTok Shop doubles down on livestreaming as ecommerce sales grow: The platform sees an opportunity to grow order frequency and drive more impulse purchases.