Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

How the GM card helps Barclays’ growth strategy

The news: Barclays will take over the General Motors co-brand credit card program from Goldman Sachs starting next summer, per a press release.

  • The portfolio includes the GM Rewards Mastercard and GM Business Mastercard.
  • Cardholders can put their rewards points toward purchasing, servicing, or buying accessories for their GM vehicle.

The price of the deal was not disclosed. High charge-off rates reportedly became a point of contention during negotiations, per the Wall Street Journal. CEO David Soloman expected to take a $400 million pretax hit from the GM card sale.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account