The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.
OpenAI’s fundraising and Microsoft’s search for AI alternatives suggest a growing divide as their once-symbiotic relationship faces competition and regulatory scrutiny.
On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.
TikTok Shop doubles down on livestreaming as ecommerce sales grow: The platform sees an opportunity to grow order frequency and drive more impulse purchases.
The bank expects to roll out more luxury experiences at 30 new financial center branches by 2026.
Retailers can distinguish their brands via the post-purchase experience: A handwritten note, branded packaging, or free gifts with an order are more likely to inspire repeat purchases.
September’s strong retail sales report underscores consumers’ resilience: Spending remains solid as higher-income households’ strength makes up for lower-income shoppers’ price-sensitive behaviors.
It’s a large volume opportunity for the BNPL player and helps Klarna compete with. It can also help keep users loyal to Apple as its NFC tech opens up
Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.
The tech giant warns of security breaches if it’s forced to open its platform, but Epic Games says Google is exaggerating the risks.
The service makes purchasing age-restricted items online easier and can help merchants speed up checkout times
Failing to improve its consumer risk profile may lead to concerns with its proposed Capital One merger
The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.
Could in-store health clinics drive grocery sales? A new report seems to think so. But the broader challenges of the retail clinic business model will likely be too difficult to overcome.
Starbucks’ staffing shortages pose challenge for new CEO Brian Niccol: Just one-third of workers believe stores are sufficiently staffed, hurting employee satisfaction and the customer experience.
By using Siri and the Matter standard, Apple could dominate the IoT market with a seamless smart home ecosystem.
How high healthcare costs affect consumer behavior: We detail what US healthcare and pharma marketers need to know to attract consumers and build trust in their brands.
Virtual mental health platforms launch AI companions: But some AI tools have a reputation for unpredictable responses.