Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

India mulls increased incentives to entice electronics manufacturers

The news: India’s government is considering additional subsidies for makers of electronic components and reduced tariffs on certain imports to boost its appeal as a manufacturing destination, per Bloomberg.

  • The Ministry of Electronics and IT proposed offering manufacturers of batteries, camera parts, and other components at least INR 230 billion ($2.8 billion) in subsidies.
  • It also recommended cutting tariffs on select electronic components, which would help reduce production costs for companies like Apple that are targeting India as their next manufacturing hub.

The big picture: The timing is ideal for India to implement these measures, as President-elect Donald Trump’s tariff threats push retailers to reduce their reliance on China’s manufacturing might.

By making it cheaper to manufacture smartphones and other electronics—and incentivizing microprocessor and lithium-ion cell production—India hopes to establish itself as an important link in the supply chains of companies like Apple and Google.

Such initiatives build on India’s success with its production-linked incentive scheme, which offers financial benefits to companies that manufacture products domestically.

Our take: India is in an ideal position to benefit from companies diversifying away from China.

While setting up shop in India comes with its own set of complications—like a considerable amount of bureaucratic red tape—government efforts to smooth over such challenges will make the country a more attractive manufacturing destination.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account