An emerging tension between retailer ads and customer experience (CX) is brewing as consumers grow more attuned to high ad loads online and in stores. Retailers’ core competency of delivering exceptional CX is now being pitted against their own retail media networks’ desire to expand their digital advertising surface area to capture high-margin revenues.
Asos is working with Criteo to expand its retail media business: The retailer hopes that retail media revenues can help it navigate the challenging economic environment.
Diabetes drug makers come under gov’t pressure: Big Pharma reacts to Biden administration push for limits on insulin prices. A majority of consumers—and employers—are cheering on cost pressures.
SVB’s fall could set off more uncertainty in the tech sector: The collapse of a longtime cog in the country’s innovation engine will put additional strain on a tech sector already reeling from layoffs and losses.
On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about what the leading retailers' Q4 performances tell us about the state of retail. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Historically, apparel and accessories and computer and consumer electronics were the most dominate categories in ecommerce sales. They will remain significant sales drivers, but in the future, ecommerce will be more evenly spread among categories.
Trust remains crucial for banks as authorities tussle to stop panic and restore stability after the collapse of three banks.
It’s working with homegrown wallet Lynk so customers can receive remittances, which will aid its digital push.
5G mobile service revenues will reach $310 billion globally this year, according to Juniper Research. In 2027, that figure will rise more than twofold to $625 billion, as the world upgrades from 3G and 4G.
As brands seek ways to stretch their marketing budgets, advertisers may lean on automation to help them create more cost-efficient campaigns. Here are some best practices on creating and measuring Google Performance Max campaigns, including how to choose the right budget and bid strategy and the right variety of creative assets.
Quiet storm brews over reclassification of instream ads: Advertisers welcome clarity on what they’re buying, but publishers want to protect their revenues.
“We’re showing 20.5% growth for retail media ad spending this year, and 22.9% actually accelerating into next year,” said senior forecaster Ethan Cramer-Flood at our recent “Attention! Seizing the Retail Media Opportunity” summit. That stat assumes inflation will cool some in the second half of this year, which our forecasters currently predict it will.
GM can’t afford workers and EVs: It’s offering the bulk of its US salaried employees voluntary severance. We can expect inflation, high interest rates, and automation to weigh on industry jobs.
On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Wing has big ambitions for drone delivery: The Alphabet-owned company aims to handle millions of orders within the next 12 months as it expands how the technology is used.
The tech sector that had propelled Silicon Valley Bank’s growth lost confidence in its viability and pivoted away from it. Are other tech-focused banks also in danger?
Adidas will rely on wholesale to help dig it out of its Yeezy hole: But weak demand from retail partners could delay its comeback.
Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by the digital advertising downturn. For 2023, we have reduced our US social network ad spending forecast by $16.21 billion.
On today's episode, we discuss how AI search ads will most likely work, how big of a problem reputational brand damage could be in an AI-content-generated world, and what generative AI can do for companies today. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
As marketing budgets bend under the pressure of economic uncertainty, SEO is increasingly important for its low costs and compounding returns. Some 58% of marketers plan to use AI for content and SEO by the end of this year, compared to 10% who currently do, according to BrightEdge data.