AI dominates HLTH conference: We explore the most significant AI news from the event and examine why some health systems feel a sense of urgency to invest in AI.
Novo asks FDA to ban compounders from making GLP-1 copies: The drugmaker argues Ozempic’s key ingredient is too complex to make safely, even during shortages. With patient access to affordable GLP-1s on the line, the FDA has a difficult decision to make.
Even premium TV brands like LG are now showing ads on screensavers, joining other video platforms in monetizing this idle screen real estate. But will these ads actually move the needle for advertisers?
Roblox takes steps to address child safety: New parental control features come after critical reports that could stifle advertising efforts.
As the EU enforces stricter privacy standards, social media giants face escalating fines and pressure to adopt more user-centric data practices.
Fox boosts ad tech capabilities: New ad sales team focuses on data-driven solutions to optimize ROI for advertisers.
Russia, China, and Iran use deepfakes and social platforms to fuel doubts about election integrity and destabilize public trust.
TikTok’s influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.
Podcasters can now let Spotify take over control filters, but with election season looming, the platform’s ability to manage offensive comments will be tested.
Hasbro and Mattel’s cost cuts pay off: Despite sluggish demand, both companies beat analysts’ bottom-line expectations.
Hermès’ strong Q3 performance makes it a luxury outlier: The company’s double-digit growth was in stark contrast to Kering’s slump, as weak global demand weighed on sales.
The number of women’s live sports viewers has grown tremendously. This year, more than double the number of people will watch women’s sports monthly than in 2022.
On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.
The move could improve mobile gaming appeal but risks confusing users with fragmented offerings.
Leisure travel demand remains strong to close out 2024: American Airlines and Southwest expect bookings to pick up in the final months of the year.
The influencer marketing sphere is in flux—authenticity, rather than celebrity endorsements, drives purchase intent and brand affinity.
Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.
Wayfair, Amazon’s October sales events delivered outsize results: The home furnishings retailer’s sales were up nearly 46% compared with the prior 4-week average, while Amazon’s sale drove a 26% lift.
Hollywood and artists push back: AI threatens creative integrity and intellectual property rights, sparking calls for regulation.
Toys R Us and Bed Bath & Beyond expand their physical presences: Brick-and-mortar stores serve as three-dimensional billboards that drive awareness and sales, but success is far from guaranteed.