2023 is the year of performance marketing. Budgets are getting leaner, and pressure is mounting for marketers to deliver. Advertisers need to be intentional about audience, platform, and measurement when serving up ads. Here are five charts every marketer needs for building the perfect ad campaign.
There’s a lot of noise surrounding customer data platforms (CDPs). Yet even with all the buzz, more than one-third of brands with a deployed CDP say they deliver little to no value. Atlassian shared what it learned while improving campaign awareness and strengthening customer acquisition, loyalty, and advocacy.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the power of Walmart: how Walmart is trying to stay in the online shopping race with Amazon, how Walmart+ is getting on, and what to make of its retail as a service offerings. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of Walmart. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Gen Z will make up 20% of the population in the US this year, putting it solidly in line with millennials, Gen X, and baby boomers, per the US Census Bureau. That said, 42% of Gen Zers will still be minors, and as a result their spending power will remain below that of older generations.
Walmart’s fledgling retail media business made big gains in Q4: Ad spending on the platform rose 31% YoY thanks in part to the ads’ growing effectiveness.
As many as 25 celebrities and influencers have launched beauty brands over the course of the last three years, according to Business Insider. While some (like Rare Beauty by Selena Gomez) have exploded, others (particularly those founded by social media influencers) are having a hard time finding their footing. What does it take to build a successful celebrity beauty brand?
Is Amazon’s RxPass too good to be true? We look at the pros and cons of the new program, which offers some generic prescriptions for a flat $5 per month.
TikTok bans in colleges go viral: The fallout from students and teachers could be indicative of wider pushback against banning the app.
Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.
Google’s ChatGPT conundrum: Generative AI is becoming a headache for the tech giant that wants to take the ethical high road while also staying competitive in a fast-moving market.
Payment startups might be better off cutting costs and scaling back expansion plans until the funding climate improves.
Complex sanctions, elaborate money laundering schemes, and powerful tech give financial criminals an upper hand.
Twitter’s balance sheet is looking rough: The company lost more than 500 of its top advertisers, and Q4 revenues tanked 35%.
Instagram’s new Quiet mode offers an olive branch to parents and regulators as the Biden administration vows to go after Big Tech for “put[ting] our children at risk.” All social platforms can sense a new era of accountability, and they’re making active moves to stay on regulators’ good side.
Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.
Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer. It’s also about a better bottom line, which is harder to achieve these days as consumer spend slows.
On today's episode, we discuss how customer programs are moving into the spotlight, why buyers are rejecting traditional B2B experiences, how influencer marketing will find its way into the business world, and more. Tune in to the discussion with our analyst Kelsey Voss.
On today's episode, we focus on how banks will innovate in 2023. In our “Headlines” segment, we discuss recent articles about what roles banks are hiring for and how banks will support open finance. In “Story by Numbers,” you’ll hear about key numbers that highlight digital innovation priorities. And in “Pretend CEO”—or in this case, “Pretend CDO”—our guest pretends he is interviewing to be the head of digital at a major banking institution in order to describe the innovation challenges facing the industry. Join the conversation with host Rob Rubin and our analyst Tyler Brown.
We expect retail sales in India to grow 11% this year: That’s enough to make it the fastest-growing market in the world, which is one reason Amazon is investing in the region.