Key stat: 86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.

Beyond the chart:

• While self-checkout comes with challenges like heightened theft, it offers convenience, particularly for younger shoppers. Over half (53%) of Gen Z and millennial shoppers prefer self-checkout over traditional registers, according to a 2024 survey by NCR Voyix.
• Our analysts predict that the rising cost of groceries could bring more consumers in-store to avoid costs like delivery fees.

Use this chart: Marketers can use this chart to understand which technologies shoppers are most familiar with and defend initiatives to try new tools, like smart shopping carts, to boost convenience.

Related EMARKETER reports:

• In-Store Digital Payment and Checkout Trends (EMARKETER subscription required)
• Retail Trends to Watch in 2025 (EMARKETER subscription required)

Methodology: Data is from a November 2024 Morning Consult survey as cited in company newsletter. 2,206 US adults were surveyed online during September 20-24, 2024.