Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.
Consumers expect to spend nearly 10% more on Valentine’s Day this year: And nearly one-third plan to give the gift of an experience, the highest share ever.
B2B ad spending will total over $35 billion this year, up 9.3% from 2022, according to our forecast. As millennials and Gen Zers become the dominant players in the buying process this year, B2B marketing will shift to keep up with their digital inclinations. Expect B2B marketers to take a page out of consumer marketing and invest more in influencers.
Walmart is undergoing a “much broader shift,” said our analyst Sky Canaves on our “Behind the Numbers: Reimagining Retail” podcast. Where Walmart was once seen as primarily a retailer, it’s pivoting into tech and services. Walmart’s business remains rooted in grocery, but through its retail as a service and Walmart+ offerings, it’s expanding that flywheel.
How chatbots can increase patient engagement: A research study by AllianceChicago shows how personalized messages boosted well-child visits and immunizations among minority patients.
AI as muse or job killer? ChatGPT isn’t yet commercialized but is demonstrating its potential to rock the economy. The tech will affect white-collar jobs but won’t eliminate them—yet.
We dig into the trends that will power the insurance industry through an economic downturn.
Becoming Amazon’s strategic payments partner in the US, Canada, and Europe can help Stripe bolster its processing business.
See our latest industry KPIs for retail media.
Retail media networks will challenge Google and Meta, and offer retailers serious margins.
On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.
Attracting and retaining retail employees isn’t easy: But it's critical to delivering a high-quality customer experience. That’s why Walmart and others are boosting wages.
This year, US retail returns volume will reach $627.34 billion, representing 8.5% of all retail sales, according to our forecast. After surging in 2020 and 2021 (due to the pandemic ecommerce boom and stimulus-driven boost in consumer spending), growth normalized last year and will continue to slow through 2024.
Constrained chip supply continues: The yearslong chip crisis isn’t getting any better, and some markets aren’t expecting relief until 2024. But dwindling consumer demand could lead to oversupply and stagnating innovation.
B2B marketers became more focused on data during the pandemic when in-person events—a classic way of collecting first-party leads—ceased to be an option, and they shifted more resources toward digital. Despite a drop in growth in 2023, data spending will hit $3.91 billion by 2024.
The Federal Trade Commision (FTC) released new guidelines for health-related products—everything from dietary supplements to food to devices. The guidelines encourage marketing that is “truthful, not misleading, and supported by science.” The updates emphasize a few main pillars.
As consumers balance the cost of necessities with the desire to splurge, secondhand luxury is a sweet spot, giving shoppers a way to treat themselves without breaking the bank. The category, which was valued at €43 billion ($45.21 billion) in 2022, will continue to grow, driven by cost-conscious and sustainability-minded consumers.
Major banks are jointly developing a digital wallet to fend off competitors. But the execution must be flawless to succeed.
Bank of America, JPMorgan, and other banks are creating a digital wallet to compete with Apple Pay and PayPal—but there’s one catch.
Potential UPS strike hastens last-mile diversification: Rival FedEx, as well as local carriers and retailers’ logistics services, are reaping the rewards as companies try to minimize disruption.