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As Tesla drops in brand value, automotive brands Kia, Hyundai, and Toyota see double-digit gains

Article by Jeremy Goldman  |  Oct 23, 2024
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As Tesla drops in brand value, automotive brands Kia, Hyundai, and Toyota see double-digit gains
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Topics
Automotive
Digital Ad Spending
Total Media Ad Spending
United States
Worldwide

The news: The automotive sector led Interbrand's 2024 Best Global Brands ranking, with 14 companies in the top 100, including Toyota, Mercedes-Benz, and BMW in the top 10. (Apple was the number one brand overall).

  • Tesla, the electric vehicle maker, had a 9% drop in brand value. Its Q3 earnings on Wednesday exceeded expectations on a per share basis, but revenue missed slightly at $25.18 billion.
  • Kia, Hyundai, and Toyota achieved double-digit gains in the Interbrands ranking; Ferrari also recorded a significant boost in brand value.

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