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EMARKETER

Affirm partners with GoodRx as healthcare becomes a BNPL target

Article by Grace Broadbent  |  Oct 22, 2024
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Affirm partners with GoodRx as healthcare becomes a BNPL target
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Mobile Payments
Digital Payments
United States

The news: Prescription savings platform GoodRx and its partner pharmacies like CVS and Rite Aid will offer Affirm as a payment option at checkout in the coming months, per a press release.

This tie-up will let customers pay for their medications using the buy now, pay later (BNPL) option.

Zooming out: Healthcare is a growing segment for BNPL.

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