The news: TelevisaUnivision is riding the wave of 2024 political ad spending. The company posted 5% US ad revenue growth to $483 million in Q3, largely due to record political ad revenues. Overall ad revenues rose 3% to $799 million.

Streaming subscription and licensing revenues also climbed 10%, suggesting growing demand for streaming service ViX.

Political ad beneficiary: The contentious US presidential election has seen both major candidates fighting to win the crucial Hispanic community, making TelevisaUnivision’s media properties valuable channels for reaching voters.