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WNBA Finals Game 5 breaks 25-year viewership record, attracting key advertising demographics

Article by Jeremy Goldman  |  Oct 23, 2024
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WNBA Finals Game 5 breaks 25-year viewership record, attracting key advertising demographics
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Females
Sports
TV
United States

The news: The fifth game of the 2024 WNBA Finals between the Minnesota Lynx and the New York Liberty was the league’s most-watched finals contest in 25 years, with 3.3 million viewers, per Nielsen data reported by ESPN.

  • The number of watchers was especially noteworthy given the competition from the NFL’s “Sunday Night Football” and MLB’s National League Championship Series.
  • Viewership across the WNBA Finals series more than doubled from last year, signaling the continued rise in popularity for the WNBA and women’s sports in general.

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