More than two-thirds of US consumer credit card revenues came from consumers themselves in 2022, per our estimates. Interest made up the biggest chunk at about 56% of total revenues.
When done right, email marketing is one of the most effective ways marketers can interact with consumers. For a more successful email marketing program, marketers should take a look at their process from end to end and find ways to optimize. Here are some key steps.
This year’s Super Bowl ads will be defined by big stunts, from FanDuel’s live Gronk field goal attempt (we won’t be betting on this) to whatever M&M’s is doing with “Ma&Ya’s candy coated clam bites” (these we would bet on). Here are five charts on Super Bowl advertising.
Consumers are trading down to value-oriented QSR brands: That trend helped Yum Brands and Subway post strong gains in Q4, while higher-priced restaurants like Chipotle disappointed.
2023 has been a rocky year for retail, with layoffs, inflation, and a potential recession dominating headlines. Despite all that, footwear sales are doing quite well. “People wear shoes. That’s as simple as that,” said Romy Samuel, founder of digital sneaker marketplace Common Ace.
Industries ignore AI warning label: Voices of dissent over speedy generative AI deployment are getting louder but may be drowned out by promises of lucrative returns. Risks are mounting.
PNC’s efforts led to the invalidation of three USAA mobile check deposit patents, opening the door for appeals from both banks.
“I think it’s kind of a hard sell,” said our analyst Daniel Konstantinovic of Netflix’s Basic with Ads tier. Existing Netflix users are used to ad-free content, and even a cheaper price won’t win most of them over, he said. Could a potential recession change that?
On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.
Children will make up 13% of the US population this year, making the future Gen Alpha about 46 million strong so far, per the US Census Bureau. Within that group, 26% will be Hispanic, compared with 19% for the general population. Some 7% will be two or more races, versus 3% for the overall population.
CVS-Oak Street rumored deal is a Medicare Advantage play: The retailer could soon be placing a big bet on value-based primary care. Is it enough to match its healthcare rivals?
Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday’s game, with prices stabilizing after last year’s jump.
Despite delays, Apple can benefit from its extensive user base and merchant acceptance to build BNPL success.
Apple considers pricier iPhones to spur sales: Can an even more premium iPhone help increase sales? Apple seems to think so. Meanwhile, carriers are discounting its latest models in China by $100.
A lack of actionable insights may be the problem. Banks should rethink how tools are developed and offered.
Sightline Payments will work with Visa to power its Play+ cards, which can help digitize the cash-heavy casino and gaming sector.
TikTok’s future is anything but guaranteed: While the app remains king of video for now, Meta and Google are making strides to steal market share.
On today’s episode, we investigate the changes and current issues plaguing the cryptocurrency industry. In our “Headlines” segment, we discuss the top crypto collapses of 2022. In “Story by Numbers,” we dissect a few data points that highlight the scope of the industry's fallout and its expectations in 2023. And in “For Argument's Sake,” we exchange our views on a few of the predictions that were recently made in the Insider Intelligence "Fintech Trends to Watch for 2023" report. Tune in to the conversation with host Rob Rubin, our analyst Grace Broadbent, and Simon Taylor, co-founder of 11:FS and head of strategy and content at Sardine.
On today's episode, we discuss how Snapchat+ is getting on, concerns over time spent on the social platform, and why Q4 revenue growth stalled. "In Other News," we talk about whether Artifact, a new app from Instagram's co-founders, could become the future of social media, and how complications at Tesla could affect Elon Musk's other owned property, Twitter. Tune in to the discussion with our analyst Jasmine Enberg.
Retail layoffs garner headlines but they’re not the full picture: The number of people working in retail continues to grow—we break it down.