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Anthropic’s copyright settlement hints at future of AI lawsuits

The news: AI firm Anthropic reached a settlement with several music publishers including Universal Music Group (UMG) in a 2023 lawsuit over its alleged use of copyrighted lyrics to train AI models.

As part of the deal, Anthropic must use existing protections to train future models and create a process for music publishers to report copyright infringement.

Zooming out: The partial settlement marks one of the first conclusions to a major dispute over AI models and copyright infringement and could provide a blueprint for resolving others.

  • Music publishers have been especially persistent opponents of AI. UMG had a monthslong feud with TikTok in 2024 over issues including its use of AI-generated music and lack of AI protections for artists. The company also signed an agreement with Meta to institute protections for musicians.
  • Perhaps the most notable conflict over AI and copyright is taking place in the news industry, where The New York Times has sued OpenAI over copyright infringement. To avoid similar outcomes with other publishers and to gain more training material for its language models, OpenAI has signed content licensing deals with publications like Future (and with our parent company, Axel Springer).

Why it matters: Anthropic’s partial settlement is a sign that plaintiffs in AI copyright cases may accept settlements that give them access to the AI training process in exchange for the use of their materials, rather than pursuing lengthy legal battles with uncertain outcomes.

  • As legal disputes over AI copyright begin to gain some clarity, advertiser adoption of generative AI is likely to increase. Use of AI is already commonplace in advertising, but AI creative features offered by major ad platforms like Google and Meta could give advertisers pause due to uncertainties around their training material.
  • In the meantime, however, Google has offered to cover any lawsuits over copyright infringement that advertisers are subject to after using its tools.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

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