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December 6, 2024

Challenges to the Company's Use of Generative AI in Marketing Over the Next 2 Years According to Brand Marketers Worldwide, Oct 2024 (% of respondents)

Challenges to the Company's Use of Generative AI in Marketing Over the Next 2 Years According to Brand Marketers Worldwide, Oct 2024 (% of respondents)

Note

Respondents were asked, "What are the biggest challenges to your organization's use of generative AI in marketing over the next two years? Select up to three." This data is being featured as part of our special coverage of AI in Marketing.

Methodology

Data is from the December 2024 Econsultancy report titled "The Future of Marketing." 1,096 brand marketers, agencies, and vendors worldwide were surveyed during September 6-October 17, 2024.