We all know that 2023 will be the year of retail media, social commerce, and lingering economic uncertainty. But here are some more targeted possibilities for the year ahead.
On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.
A quarter of US adults pay the most attention to TV commercials, making them the top ad format, followed closely by online ads, per CivicScience. Magazine and newspaper ads rank near the bottom, with only 4% and 5% paying them the most attention, respectively.
A group of senators sent a letter to Synchrony and Wells Fargo about their credit cards designed for medical expenses.
Which companies are and aren’t threatening health systems? Incumbent providers should be keeping tabs on retail and tech conglomerates instead of telehealth-focused players.
Meta’s latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.
Microsoft’s cavalier generative AI could be Bing’s big chance: Wielding the technology reflects Microsoft’s risk appetite as it eyes a rare shot at search dominance.
On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell.
We highlight the banking news that broke while most of us relaxed over the two-week holiday slowdown.
New California and Virginia laws kick off a big year for privacy regulations: Oddly enough, marketers could benefit from federal regulation to solve the problem.
Fintech stocks and indices underperformed broader financial services and technology stocks last year—here’s why that matters.
Saving money is a priority for consumers in 2023: Shoppers plan to cut back on unnecessary purchases in anticipation of difficult economic circumstances.
Gen Z feels better than millennials about its relationship with social media: But while platforms are popular brands among teens, data shows they can have negative mental effects.
Can a new service help Shopify attract more enterprise retailers? Commerce Components by Shopify allows large retailers to integrate Shopify’s tools and services into their online platforms.
Social buyer penetration is climbing rapidly at TikTok. In the US, the app has already outpaced Pinterest by this metric, per our forecast. By the end of 2023, it will beat Instagram and tie with Facebook.
It doesn’t take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. “Winning at the digital shelf is more critical than ever” for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.
Taiwan is still the cradle of chip innovation: TSMC committed to its home country even as it broke ground in America, maintaining Taiwan’s dominance in chip production at a time of heightened geopolitical conflict.
Our analysts have already shared what they think will be the biggest trends of 2023, but we’re not done with the crystal ball just yet. From patchwork TV measurement to Meta cashing in on its messaging apps, our team revealed some thoughts on what’s to come in the year ahead.
Issuers prioritized payment flexibility, rewards, and digital co-brands. They also capitalized on travel spending and leaned into small-business solutions.