US B2B digital ad spend will increase by 14.9% this year to reach $18.34 billion, per our August 2024 forecast.
LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.
Drugstores’ decline is hurting the US beauty market: Both Coty and L’Oréal linked the sector’s challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.
Abridge reels in another $250M: The AI medical scribe market is heating up, but a market correction is likely forthcoming. Here’s why.
nternal studies revealed compulsive TikTok use harmed mental health and disrupted users’ responsibilities like sleep and school, intensifying legal battles against the platform.
Walgreens to close 1,200 stores over the next 3 years: The retail pharmacy chain will be hyper-focused on its surviving stores turning a profit. Between a decline in the customer experience and more convenient options emerging, that won’t be easy.
Healthcare stakeholders will increase digital health investments: But health tech vendors must deliver on key performance metrics such as clinical outcomes, cost savings, and user satisfaction to ensure they catch investment dollars.
TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.
Virtual platforms offer brands valuable insights: Roblox activations generate significant consumer engagement and real-world revenues.
In a first for the Super Bowl, there will be two Spanish broadcasts: NBCU and Fox are sharing Spanish-language rights as marketers pay more heed to Hispanic consumers.
LVMH fell short in Q3 as Chinese consumers’ pessimism hurt sales: The luxury conglomerate missed revenue expectations as economic uncertainty caused shoppers to pull back.
Google Shopping gets an AI upgrade: The redesigned platform features a personalized feed of products, reviews, and video shorts, along with a Deals page tailored to consumers’ preferences.
Though its latest ring features enhanced biometric tracking and a redesigned app, Oura’s subscription model might push consumers to Samsung’s or RingConn’s alternatives.
Facing backlash from core users, Canva reversed a price increase for long-term customers, allowing them to continue using its services at legacy rates. Trust restoration is now critical.
Over half (55%) of in-house marketers conduct A/B and multivariate testing, the most common type of advanced analytics done in-house, according to April 2024 data from Funnel and Ravn Research.
Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population.
Spend on affiliate marketing will surpass $10 billion in the US for the first time this year, and will increase 47.4% by 2028, according to EMARKETER’s latest forecast. However, with traffic from Google declining and consumers becoming more discerning, both publishers and advertisers are grappling with shrinking margins and rising competition.
Measurement and attribution are the most critical advertising capability or media investment for over half (53%) of retail marketers worldwide, according to November 2023 data from Mediaocean.
The retail media landscape is evolving rapidly, requiring brands, networks, and tech partners to optimize and enhance their ad solutions and capabilities. Here are three recent announcements.
Despite making frequent purchases, only 10% of customers are truly loyal to a specific brand, new research from Cardlytics found. Brands can boost growth by targeting nonloyal shoppers and increasing their spending share.