Meta introduces new brand safety tools: Brands can now mute comments and block profiles on ads.
First-party data takes center stage in marketing's future: As third-party cookies phase out, brands are leaning into AI and first-party data to create personalized, privacy-compliant advertising solutions.
While conditions are improving, the warning signs haven’t gone away completely
India’s festive season kicks off on a high note: Strong early spending is a promising sign for brands like Apple and Amazon India that are investing heavily in the rapidly growing market.
Temu’s international expansion hits regulatory roadblocks: Governments around the world are scrutinizing its business practices and taking measures to protect local retailers.
Aggressive moderation tactics on Threads are pushing users away, threatening its growth. Competitors like Bluesky and Mastodon stand to benefit from this frustration.
The Canadian bank pled guilty to criminal charges for its AML failures and accepted penalties and growth limitations imposed by a US regulator.
The potential ban on interchange for the taxes and tips could dampen issuers’ revenues and encourage other states to follow suit
But this isn’t a sign that the cashierless tech industry is struggling. Grabango’s big-name competitors are ramping up their operations
Three prominent finfluencers explain how this social media marketing strategy can be more accessible for financial institutions with smaller budgets.
TikTok is betting big on AI for content moderation: The company laid off hundreds of employees who reviewed harmful content as legal battles mount.
DirecTV enters FAST streaming space: This new service offers free, ad-supported content and genre-specific bundles, aiming to attract cord-cutters and younger audiences.
The Cybercab prototype lacks clarity on timeline and technical details, raising investor concerns about the company’s ability to meet its ambitious autonomous vehicle goals.
Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.
Sanofi in talks to sell 50% stake in Opella: The pharma company joins other drugmakers shedding their consumer health businesses to better focus on bolstering their prescription drug pipelines.
Consumers and doctors agree that pharma ads help patients: But marketers must still create ad campaigns that better represent patients’ real-life experiences.
Havas Lynx’s global healthcare influencer offering reflects channel shift: Marketers increasingly devote resources to digital channels that physicians are engaging with, like social media.
CTV isn’t exempt from privacy regulation: While regulatory efforts are uncertain, advertisers should begin adopting privacy-oriented CTV solutions.