Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform’s advertising ambitions haven’t yet taken off.
On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.
Among Gen Zers in the US, those who watch both digital video and linear TV spend 13.1 hours per week with TikTok videos and other user-generated content, per Hub Research.
Tensions with China flare faster than the US can build its production base: Ford’s CATL partnership for EV batteries illustrates that US dependence on China’s manufacturing won’t be easily overcome.
Alpha Kappa Alpha founded For Members Only Federal Credit Union to empower Black women to build generational wealth.
It released draft legislation to provide more safeguards for UK consumers, many of whom are under financial strain.
In a good sign for TV advertisers, ad-cost inflation slows: Scarcity, rising costs, and newcomers pushing prices up caused ad inflation to soar last year.
Online purchases will account for a growing share of total US retail returns.
Last week, Google and Microsoft each unveiled new AI-powered search tools, each of which made factual errors during demos. Both companies have hit stumbling blocks in the race for AI dominance they weren’t fully prepared to run. That said, Microsoft has created more buzz by integrating OpenAI’s popular ChatGPT into its Bing platform.
Email marketing is still one of the most efficient ways to target customers and drive conversions. But like many other marketing channels, data collection and targeting are getting increasingly difficult. Here are five charts summarizing the state of email marketing.
Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.
The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. “We’re not trying to stop anyone from drinking,” said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is “making sure [our customers have] a really good-tasting alternative.”
On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.
Inflation hasn’t made a dent in travel demand: Airbnb, Marriott, and United all reported strong Q4 earnings despite higher prices for airfare and lodging.
Inflation is changing anxious consumers’ financial goals. Banks can play a big role in helping them feel supported.
Investor pressure and slowing growth most likely led FIS to spin off Worldpay, which it bought four years ago during a payments M&A frenzy.
Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads, according to Apptopia. Messaging app Telegram broke into the top 10 this year, as did relative newcomer BeReal.
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
We asked our analysts which companies they have their eyes on this year and why they’re positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.