Fragmented data and disconnected data sets across channels continue to complicate marketers’ ability to accurately target consumers. In this video, Neustar’s Ryan Engle, vice president, identity solutions, explains why identity resolution is essential to modern data strategies.
Carvana and Bed Bath & Beyond teeter closer to bankruptcy: Both retailers are facing serious money problems as decisions made during the pandemic come back to haunt them.
Disruption in the digital pharmacy space: We unpack developments with Medly, NowRx, and Mark Cuban Cost Plus Drugs and look ahead to what’s in store for 2023.
Cloud defense contract divided by four: AWS, Google Cloud, Microsoft Azure, and Oracle are official government cloud contractors under the JWCC, which leans on collective technology to develop strategic defense.
Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?
Major bank executives are now more united in predicting a recession next year, but the degree is uncertain.
It will use Mastercard’s Track Instant Pay solution, which automates B2B payments, to attract new business.
Uber sees retail media opportunity in UK: The ride-sharing and delivery firm looks to capitalize on its own first-party data amidst a general ad downturn.
Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.
Last month, Atlantic writer Ian Bogost posed the incendiary question, “Is the age of social media ending?” No, according to our analysts. But it’s definitely changing, which presents an opportunity to reach younger consumers.
On today's episode, we discuss Meta's two-year outlook, whether the US is experiencing an ad recession, how folks want to return items, LinkedIn's new ad products, why a famous landmark is constantly called the wrong thing, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.
Easy access and short wait times drive consumers to telehealth: But virtual care providers will need to stay on top of their game to keep patients from going elsewhere.
Nearly half (47%) of marketers worldwide would spend more on connected TV (CTV) advertising if they had access to higher-quality targeting data, according to Lotame. Meanwhile, 36% are looking for a more efficient buying or planning process.
We’re knee-deep into the holiday season, and it’s shaping up to be a busy one. The star so far: deals, deals, deals.
Musk loyalists put to the Twitter stress test: Bedrooms for Musk associates at Twitter’s headquarters, lawsuits, and failed content standards give competing social media platforms an opportunity to attract users.
Ransomware resulted in massive email outage: Rackspace blames a ransomware attack for shutting off its hosted exchange hosting service. An SEC filing anticipating lost revenue could signal loss of customer data.
They aren’t too far off, but they’ll need to overcome a few challenges and implement new ways of banking.
Programmatic could be publishers’ Achilles heel next year: A new study finds that 53% of marketers expect to spend less on programmatic ads in ‘23.
A growing number of migrants in the US and a lack of formal remittance channels are creating an opening for US-based remittance firms in the country.
On today's episode, we discuss what the current smart home looks like, the most popular categories of smart home devices, and whether Matter's technology can bring the dream of a connected smart home to fruition. Tune in to the discussion with our analysts Jessica Lis and Gadjo Sevilla.