Financially stressed cardholders prefer cash back to points: But issuers also need to offer options for the financially healthy half of their bifurcated customer base that still wants perks and rewards.
China sends a message to brands boycotting products from Xinjiang: Beijing is threatening to block Calvin Klein parent PVH’s access to China in an escalation of its “unreliable entities” tool.
EWA gives consumers more financial flexibility, especially for gig workers and lower earners
Coca-Cola’s latest effort to win over Gen Z consumers falls flat: The company discontinued its Spiced flavor—which isn’t spicy—after just six months due to lackluster sales.
Advocate Health cancels liens, forgives medical debt of thousands: The health system’s abrupt decision to forgive patients’ debt is a play to save face after the results of an eye-opening investigation were published.
FTC sues drug middlemen for artificially inflating insulin prices: FTC Chair Lina Khan is coming after pharmacy benefit managers while delivering a shot across the bow to the entire pharmaceutical industry.
FDA approves AstraZeneca’s flu vaccine for at-home administration: But we’re not certain FluMist’s convenient nasal spray format gives it enough of an edge over traditional vaccines to drive adoption among vaccine hesitant Americans.
Adding to its suite of customization tools, the use of AI could help enhance subscriber interest amid price hikes and provide personalized music suggestions.
Meta Connect focuses on AI-driven ad tools: The event will highlight how AI advancements will enhance ad targeting and boost time spent on Meta's platforms through immersive experiences.
Streaming investments drive Paramount’s layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.
A lot has changed for Levi Strauss since 2022: That’s why it makes sense for the retailer to pull back from its previous CEO’s 2027 revenue target of $9 billion to $10 billion.
The push against Chinese and Russian parts for connected vehicles stems from security concerns, and could complicate operations for manufacturers that rely on foreign components.
Companies like Microsoft, Apple, and Meta are integrating AI across their ecosystems. Google is tapping its cloud services user base to dominate mainstream AI, accelerating adoption.
More than double the percentage of marketers worldwide say their primary goals on YouTube are top-of-funnel, driving brand awareness, versus bottom-of-funnel, driving conversions, per August 2024 data by the Influencer Marketing Hub.
In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space. The case, which began September 9th, centers around Google's dominance in online advertising technology.
Search is an integral part of the customer journey—and genAI is a potential game changer. Online shopping is one of the most viable use cases for consumer-facing genAI.
Spend from current retail media network (RMN) advertisers is showing signs of cooling, forcing RMNs to look to non-endemic advertisers outside their existing ad networks for new ad dollars.
Sam’s Club is on a winning streak: The Walmart-owned wholesale club is making several notable moves with an eye toward improving the customer experience.
Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.