Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Paramount layoffs reflect shift to streaming-first strategy

The news: Paramount is significantly culling its workforce, per Variety, as part of a broader cost-cutting initiative to reduce expenses by $500 million annually.

The cuts will affect 15% of the US workforce, which equates to around 2,000 employees. A second phase of layoffs that started earlier this year comes as Paramount faces declining TV viewership and rising streaming costs. Paramount agreed to merge with Skydance Media in July.

Why it matters: Paramount, like other legacy media companies, is grappling with significant headwinds adjusting to an industry increasingly dominated by streaming. Traditional television, once a cornerstone of Paramount's revenues, has seen a consistent decline. US adults will spend 3.6% less time with TV per day this year, per our forecast.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account