Brands invest record amounts in creator partnerships as industry matures: Strategy evolves toward long-term relationships and multi-platform campaigns.
A US TikTok ban may happen in the near future, but brands that sell on TikTok Shop shouldn’t abandon it until they have to.
Wary of traditional investments, wealthy Gen Zers and millennials turn to crypto, real estate, and private equity.
Marketers face major barriers in measuring campaign success. Privacy regulations are mounting, Google has given consumers the choice to opt out of third-party cookies, and an expanding array of digital channels make tracking the customer journey difficult.
Gen Z is the first mobile payments-native generation. By 2028, 67.8% of US adults will be mobile wallet users, per our forecast. Gen Zers are already way ahead: 85.1% made an in-store or online payment using their phone in 2023, according to Federal Reserve Bank of Atlanta.
The majority of advertisers have not prioritized privacy initiatives.
Consumers typically buy consumer packaged goods (CPG) more frequently and often in-store, making those purchases different from general merchandise. Nonetheless, ad-buying on retail media networks (RMNs) is somewhat more established with more sophisticated options for CPG than for general merchandise because retail media has been a staple of CPG ad-buying for longer. That means CPG ad-buying habits could be a model for future trends in retail media.
Amazon working conditions are back in the spotlight: A potential strike looms, and a Senate investigation found the retailer manipulates workplace injury data.
The advertising industry craves standardization in a fragmented landscape shaped by rising privacy expectations and demands for actionable insights. To move beyond aggregate campaign analytics, businesses need user-level insights without adding legal, technical, or governance hurdles.
Temu, Shein, and TikTok Shop are winning this holiday season: Sales growth for all three outpaced larger players like Amazon and Target in November.
Return fraud is accelerating: That's forcing retailers to evolve beyond traditional prevention methods.
Digital ad spend tops $300 billion in 2024: Video dominates growth, driving display advertising's share and reshaping ad strategies through social and OTT.
Chinese consumers kept a tight lid on spending in November: Retail sales fell short of expectations despite Singles Day promotions, pushing Beijing to promise stronger stimulus.
Snap’s play for adrift creators: A simplified payment program could entice creators who are left stranded by a TikTok ban.
Patients have mixed opinions of healthcare tech: Healthcare organizations and marketers will need to keep innovating without compromising the patient experience.
The data: Nurses remain skeptical of the impact that AI will have in healthcare settings, according to Jarrard’s 2024 Nurse Survey Report. Some 837 US nurses were surveyed in September 2024.
Amazon’s biggest healthcare moves in 2024: Amazon has prioritized connecting Prime members with healthcare and pharmacy services. We examine which of its health-focused developments could be most impactful.
Consumers struggle to stick with healthy behaviors: There’s a disconnect between intent and behavior as consumers work to incorporate healthier habits into their daily routines. We discuss the opportunity for health marketers to close this gap.