New technologies and expectations are changing the way businesses build relationships with customers. Learn how you can navigate today’s uncharted waters by focusing on the major marketing trends identified by Salesforce’s latest “State of Marketing” report.
For holiday shopping, 56% of US consumers prefer online-only retailers, and 49% favor mass merchants, according to Deloitte. Off-price retailers rank No. 3 on this list, nearly tied with the remaining four retail formats.
Health and personal care will be the third-fastest-growing ecommerce sales category this year, growing 22.1% year over year, according to our forecast.
US consumers continue to spend: But they’re increasingly selective about their purchases, which is bad news for retailers selling pricey goods such as consumer electronics.
China eases COVID-19 mandates: Restrictions are lifting as Beijing softens its stance on zero-COVID, but uneven implementation, worker shortages, and production migration could prolong economic recovery.
The AI-powered client portal combines the bank’s services and products in one place. All eyes will be on the customer transition.
The American Free Enterprise Chamber of Commerce introduced an ad campaign in opposition of the Credit Card Competition Act.
Mcommerce growth is slowing, but mobile’s importance isn’t going anywhere. The channel is vital for commerce on social platforms, retailer apps, and mobile browsers. But as digital tools enter retail spaces, mobile will prove important for more than just mcommerce sales.
Walmart, TalkShopLive, Qurate expand livestream commerce options to bring in holiday shoppers: But celebrity guests may not be enough to overcome limited consumer adoption and awareness.
On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.
Google Topics, the company’s alternative to third-party cookies, saw a 71% year-over-year increase in testing by marketers and publishers worldwide as of September, the strongest growth among the identity solutions evaluated by Lotame. Testing of authenticated, email-based solutions increased by 67%.
Separating the winners and losers among digital health startups: VC investors have a grim outlook on startup valuations—here's how their business strategies might shift to secure funding in 2023.
This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad spending to fall. Here are three insights about the state of audio advertising and what’s in store.
Ad market growth to slow but not stop in 2023: Connected TV and retail media will drive strength in uncertain economy, per forecasts.
With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out
Security incident breaks Rackspace hosted email: Loss of access to emails exposes the fragility of relying on cloud providers to handle and protect businesses data. Backspace’s failure could cost customers millions.
Fanatics raises $700 million: Despite market turmoil, investors continue to pour cash into the sports-merchandising giant.
Banks, FIs, and fintechs must work together to quickly identify scams and to build stronger preventative controls.
The firm introduced a crypto payments onramp to facilitate purchases for web3 platforms despite recent crypto turmoil.
BJ’s Wholesale Club is the latest retailer to launch a media network: At the same time, Instacart is adding more promotional capabilities to help drive sales among cost-conscious shoppers.