Heura is on a mission to make plant-based meat better: The Barcelona-based startup is addressing the struggling food category’s cost and nutritional value issues.
Conagra’s Q1 miss reflects the challenging environment for CPGs: The company’s sales and volumes declined as shoppers’ shift to private labels looks set to last.
Disney’s going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.
Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.
Platforms must brace for regulation of algorithmic content: EU regulators are widening their net, which could restrict advertisers’ ability to target teens.
Nike pulls FY guidance amid sales slump: Incoming CEO Elliott Hill has the difficult task of reinvigorating the brand and ramping up innovation to win back market share.
The company, now valued at $157 billion, is using deals with investors like Microsoft and Nvidia to shut out rivals and dominate the AI market.
The startup’s platform helps retailers predict and adjust to disruptions, reflecting a growing reliance on AI tools to prevent costly breakdowns.
With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.
NVLM 1.0 challenges OpenAI and Google, offering smaller developers powerful tools without the cost and positioning Nvidia as a force in AI democratization.
There are a handful of big names in the attention space and a complicated web of partnerships that support advertiser activation of attention metrics. But there are three main vendor groups that operate in the space:
Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.
Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with Google’s ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our exclusive KPI data reveal about Google, retail media, and the future of paid search.
Gopuff enhances retail media capabilities to help advertisers reach Gen Z, millennial audiences: The retailer hopes the moves will differentiate it in a crowded market.
Port strike notwithstanding, companies are confident in their abilities to weather supply-chain disruptions: But a drawn-out shutdown could test that resilience as backlogs grow and costs rise.
The buy gives Mastercard access to Minna’s relationships across Europe as it pilots a similar subscription service
Its full rollout has been a long time coming. Now, it needs to expand its merchant network before it can really take off
EBay scores a significant win for online marketplaces: A federal judge ruled the site isn’t liable for items sold on its platform that violate environmental laws.
Reddit doesn’t want another user blackout: A new policy prevents incidents like last year’s protest and ensures users cant nullify ad space.
The solution gives consumers greater visibility into their transaction data, improving the customer experience and saving banks money on customer service costs