Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Small-business and BNPL growth underscores two holiday trends and could direct investment for 2023.

We wrap up what happened at last week’s Wealth Management Transformation Summit session on ESG in London.

As lawmaker pressure mounts, JPMorgan and other major banks are said to be devising a plan that would reimburse Zelle fraud victims.

Pinduoduo grew faster than JD.com, Alibaba in Q3: But with lockdowns and protests stymieing domestic spending, the discount retailer is looking for growth opportunities in the US.

Once again, Cyber Monday has taken the title of the biggest online shopping day of the year. Let’s break down why it may be a sign of a jolly holiday ahead.

TikTok’s downgrade to about $10 billion for 2022 puts revenue estimates more in line with our own, which have TikTok at $9.89 billion in ad revenues this year, up from $3.88 billion in 2021.

Whether shopping online or in physical stores, most US consumers prefer to use mobile devices to engage with loyalty programs, and less than half prefer email, according to Yotpo’s survey.

On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about some must-discuss companies and what interests us the most about their recent performance. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Blake Droesch.

Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.

A record number of US consumers shopped over the Cyber Five: 196.7 million US consumers shopped over the five-day period, which is 7.1 million more than the previous high.

Telemental health consolidation is coming: Amwell makes a second bid for Talkspace. We think it foreshadows a bigger trend for struggling telemental companies in 2023.

China’s protest flashpoint: Citizens are taking to the streets in the most significant protest against the Communist Party’s tightening grip since the Tiananmen crisis. Geopolitical strife could shut down the world’s factory.

A fading internet giant meets a fading ad format: Yahoo acquired a 25% stake in programmatic ad firm Taboola in a harbinger of bigger deals on the horizon.

Worldwide, head-worn augmented reality (AR) revenues will hit $35.06 billion in 2026, up from $3.78 billion this year, according to ARtillery Intelligence. These revenues include spending on everything from devices to content.

Lawmakers are questioning why the online bank is offering new digital asset services when it should be winding them down.

As economic pressures weigh down on consumers, 20% plan to use BNPL to help stretch their holiday budgets, per TSG and ETA.

Though the ad industry has had a notoriously difficult year, search advertising is well positioned to grow in the years to come. On the consumer side, however, search behaviors are shifting, which could spell danger for those who don’t innovate.

The ad downturn isn’t bad news for everyone: Smaller brands are getting extra visibility from ad spend now that big advertisers are pulling back.

On today's episode, we discuss innovations in connected TV (CTV) and the outlook for next year. "In Other News," we talk about what to make of recent price hikes for streaming platforms and YouTube launching Primetime Channels. Tune in to the discussion with our analyst Paul Verna and Michael Hopkins, vice president of go to market at MNTN.

Global digital video ad revenues will top $360 billion in 2027, according to Omdia. That’s up more than $170 billion from this year. By contrast, video subscription revenues will rise about $30 billion over that period and remain below $120 billion in 2027.