Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Influencer marketing is the most popular strategy on YouTube

Key stat: More than a quarter (26%) of marketers worldwide use YouTube for influencer marketing strategies, according to a September 2024 report by the Influencer Marketing Hub. Another 25% uses the platform for organic content marketing.

Beyond the chart:

  • US influencer marketing spend on YouTube will reach $2.35 billion this year, the most of any other major platform, per our March 2024 forecast.
  • 45.9% of marketers will use YouTube for influencer marketing in 2024.

Use this chart: Marketers can use this chart to inform their video marketing strategy and diversify their approach on YouTube.

Related EMARKETER reports:

Note: Respondents were asked, "What types of marketing strategies do you use on YouTube?"

Methodology: Data is from the September 2024 Influencer MarketingHub "YouTube Marketing Report 2024." 250 marketers worldwide were surveyed during August 2024.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account