The news: Amazon is offering $5 flat-rate international shipping to eligible addresses in Argentina, Aruba, The Bahamas, Cayman Islands, Ecuador, and Trinidad and Tobago. The offer is available across a wide range of products including beauty, toys and books, and PCs and accessories.
Why it matters: Amazon appears to be turning to the same low-cost shipping playbook it used to gain share in Brazil and Mexico—markets dominated by Mercado Libre.
- Mercado Libre dominates the ecommerce market in Argentina; we expect it will account for 66.5% of the country’s online sales this year.