Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.
“The customer journey is constantly evolving and it's not linear.” That was the advice of Ram Iyer, worldwide director of digital strategy and ecommerce at Microsoft, speaking this week on the “Behind the Numbers: Reimagining Retail” podcast.
TikTok isn’t solely driven by its famous algorithm: ByteDance employees can make posts go viral without any disclosures.
On today's episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.
US venture capital funding of generative AI was up 27% year over year in 2022, hitting $1.4 billion, according to PitchBook. That money, however, was spread among fewer deals—78 last year compared with 85 in 2021. Nonetheless, it represents a massive increase from 2020, when funding totaled $200 million.
Procter & Gamble is determined to push through price hikes: Despite falling sales volumes and softening demand, the CPG giant plans to continue raising prices to cover its costs.
Amazon-owned Whole Foods is in expansion mode: While its parent company looks to cut costs, the high-end grocer sees an opportunity to attract consumers as they return to in-store shopping.
Healthcare interoperability state of play? Health systems are gearing up to spend more on connected health solutions in 2023. We explore the factors propelling this shift.
TikTok broadens effort to call out state-controlled media: US, China among countries added to labeling program in bid for greater transparency.
Commercial generative AI poses risk for companies: Kenyan workers paid under $2 per hour to help build ChatGPT are among many human contributors behind generative AI who aren’t given sufficient compensation.
Emirati paytech Tabby secured $58M in a sign of investor confidence in the region’s BNPL market potential.
US banks participating in the climate risk pilot have lots to do in very little time to meet the Fed’s expectations.
AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.
Discord doubles down on youth with Gas acquisition: The app is huge with teens, and the deal shows the acquirer’s interest in moving beyond its gaming roots.
Many brands are entering the year with flat—or declining—budgets. You can’t assume what you did last year will work this year, and your average order value and conversion rates could decline from 2022 as consumers continue to be more money-conscious, said Ken Magner, strategist, marketplace search at Tinuiti, in a recent webinar.
On today's episode, we discuss what to make of the economy's mixed signals, how young people's time spent using social media is changing, the verdict on virtual events' place in our lives, what streaming TV price hikes really mean, how much of a hit Twitter has taken to its bottom line in recent months, a few fascinating recent breakthroughs in science, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.
Retail media was the fastest-growing digital ad channel worldwidein Q3 2022, with retail media spend increasing 45% versus a year ago, according to Skai. It also gave advertisers more bang for their buck with impressions up 61% and costs per click down 12% year over year.
Doctors say digital tools are vital to patient engagement: We unpack recent research on physicians’ uptake of digital tools and the patient expectations that are driving the shift.
Microsoft is the latest to resort to layoffs: The company is reducing its headcount by 5% as it pivots to plug AI into its key products, subscriptions, and cloud services. But AI still has a lot of hurdles to jump.
Goldman suffered a big loss in operating expenses, but Morgan Stanley’s revenues beat the odds.