Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

The retailer is pushing non-card payments to save on swipe fees, a perennial frustration for merchants, but getting consumers to make the switch will be tricky

The issuer will have to innovate its card offerings to contend with the UK’s lower interchange revenues

Publicis acquires Mars United Commerce: The deal strengthens holding company’s ability to offer commerce media solutions.

TikTok Shop is Gen Z’s new favorite gifting destination: More than half plan to make a purchase on the platform this holiday season, lured by the prospect of a good deal.

Stringent return policies deter shoppers from making a purchase: That’s why several retailers are adopting nuanced approaches to protect their margins without turning shoppers off.

Proposed caps from both sides of the aisle have failed to gain traction—they could restrict credit access and raise annual fees

Relying on the revival of a Three Mile Island reactor, Microsoft plans to harness clean energy to meet the soaring demands of AI

The US healthcare system spends high, but ranks low on overall performance: We unpack the reasons why the US is performing worse than all other high-income countries when it comes to delivering healthcare, and explore how the upcoming presidential election could signal changes.

Healthcare providers, payers increase IT investments: In light of the devastating fallout of the cyberattack on Change Healthcare, providers and payers alike are hedging against future cybersecurity threats.

Hackensack Meridian Health, K Health roll out 24/7 primary care service: Incumbents like Hackensack Meridian are responding to patient expectations for convenient access to healthcare.

70% of US adults trust Amazon, according to May 2024 data by All About Cookies. Amazon ranks the highest in consumer trust, following Google (65%) and Netflix (64%)— higher than trust in the US government (28%).

The FTC says ad industry self-regulation has failed: A lengthy report criticizes how advertisers collect and spread user data without proper consent.

Theater chains to invest $2.2 billion in upgrades: Major theater chains are planning large-scale upgrades to improve the in-theater experience, attracting audiences back to cinemas.

Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.

It won’t be easy to get Nike back on track: The brand’s missteps enabled competitors adidas, On Running, and Hoka to build connections with consumers that may be hard to dislodge.

Given that more than 80% of total retail sales still take place in stores, retailers are recognizing an opportunity to extend their lucrative retail media advertising programs into physical spaces.

Platforms owners like Meta and Snap face scrutiny over data exploitation and child privacy laws. Regulatory action could disrupt their ad-based profits.